FARMERS, HOUSEHOLDS & INDIVIDUALS
SmartMoney improves livelihoods for rural farmers, households and individuals by increasing their ability to save money securely and conveniently on their mobile phones. SmartMoney also increases overall savings capacity by allowing rural farmers and households to pay for goods and services at local businesses with their mobile phone, thereby reducing the need to travel with cash to make payments. This substantially reduces transportation costs allowing more money to be allocated to savings.
SmartMoney reduces theft and violence for rural businesses by removing cash from their place of business and replacing it with safer electronic money. SmartMoney also increases profits for rural businesses by allowing them to buy supplies from local wholesalers with their mobile phone, thereby reducing transportation and opportunity costs. SmartMoney further increases profits by driving more foot-traffic to their business and by co-marketing their business to the local community.
SmartMoney increases efficiency, employee safety and transparency for large rural institutions such as agriculture companies by enabling them to pay their farmers for crops with electronic money instead of cash. SmartMoney also increases loyalty among farmers and other beneficiaries who appreciate the benefits of using SmartMoney’s electronic money service instead of cash.